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Notes from the studio

Notes on designing, building and maintaining digital tools.

01Studio note

A website should do more than exist

A website should be clear, build trust and help visitors do what they came to do. Start with the visitor's question, not a template.

02Studio note

Software should simplify work

Software should do more than pile up features. It should cut confusion, make tasks easier and improve people's working day.

03Studio note

Automation is not replacement

The goal is not to remove people. It is to remove repetitive work, so people can focus on decisions, customers and growth.

04Studio note

Clients should understand what they own

You should own your accounts, have clear written notes and get a proper handover. Nobody should feel trapped by technology that was meant to help.